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This podcast is brought to you by Angelneers, a community of startup builders. Listen to seasoned founders, operators, and technologists sharing their learnings and insights about how to make better decisions around product, engineering, and growth. To learn more about Angelneers look us up on our social media or write to info@angelneers.com.
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Thursday Dec 09, 2021
Thursday Dec 09, 2021
Account-based marketing is like personalized marketing on steroids. But is ABM right for your company? While “account-based marketing” is a buzzworthy phrase, it isn’t an optimal strategy for every business. In this episode, Gil Allouche, a co-founder and CEO of Metadata, talks about the finer points of giving marketing teams the tools to build out the right targeted audiences and allowing them to use those audiences to serve up ads platforms that perform best.
https://metadata.io/resources/blog/
https://metadata.io/resources/podcasts/
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